Phoenix-based Prickly Pear Health is shaking up the conversation around women’s midlife wellness with the launch of the first-ever digital brain health app: Prickly Pear: Brain & Hormones, specifically for women navigating perimenopause and menopause.

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Prickly Pear: Brain & Hormones app goes beyond traditional symptom tracking to leverage AI, speech analysis and biometric data to help women understand and support their cognitive and emotional health during a major hormonal transition. Designed for women ages 35 to 55, the app creates a personalized brain health dashboard that adapts over time, offering daily insights and trend tracking.

The conversation around menopause and overall women’s health continues to gain national traction, especially through the voices of celebrities like Halle Berry, Drew Barrymore, and Maria Shriver, and notable doctors like Dr. Mary Claire Haver and Dr. Suzanne Gilberg-Lenz. Prickly Pear Health has stepped into a long-overlooked space: the intersection of hormonal changes and brain health. More than one billion women are expected to go through the menopausal transition by the end of 2025, and nearly two-thirds have reported brain fog, memory lapses or mood changes.

Phoenix-based Prickly Pear Health reshapes brain care for midlife women

The patent-pending technology behind Prickly Pear: Brain & Hormones supports women’s brain health with features such as guided voice journaling, cognitive trend tracking and AI-powered mental health insights. Developed in collaboration with physicians and women’s health specialists, the platform is HIPAA-compliant, privacy-first, and created with inclusivity in mind, especially for women of color who often face barriers to brain health care and research representation.

“We’re not just tracking hot flashes, we’re helping women rewire their brains for joy, resilience and long-term vitality,” says Imen Maaroufi Clark, founder and CEO of Prickly Pear Health. “This is a love letter to women who feel lost in this phase. It’s smart, compassionate tech that listens and helps.”

Prickly Pear Health’s innovative approach blends real-time voice and wearable data to track stress, mood and cognitive load alongside sleep and activity levels.

According to psychiatrist Dr. Andrea Raby, a collaborator on the platform, “It enables women to recognize patterns and act before symptoms escalate, meeting them exactly where they are.”

Currently available in the App Store, the app will roll out a subscription model mid-summer, starting at $9.99/month or $79/year.