Gong cha, the world’s leading bubble tea brand with nearly 2,200 locations in 29 international markets — and more than 240 in the U.S. — is entering the Arizona market for the first time through a multi-unit franchise agreement with Blu Tea Arizona. The agreement brings new stores to Tempe, Mesa and Chandler, expanding Gong cha’s growing presence across the Western U.S. as part of its strategy to reach 500-plus U.S. locations over the next three years.

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Blue Tea Arizona’s proven success

Blu Tea Arizona is led by a seasoned franchise group with a proven track record developing Gong cha locations in other U.S. markets. This expansion marks their third territory deal with the brand, signaling strong unit performance and confidence in the scalable Gong cha model. With flexible store formats, low startup costs and a loyal fan base, Gong cha continues to attract multi-unit operators seeking growth in the premium beverage space.

“When we first explored diversifying our franchise portfolio with a beverage concept, we were looking for a category leader with strong demand, with a premium product, and a scalable model,” says Fernando Ochoa, president of Blu Tea Arizona. “Our success in other markets has affirmed our confidence in the brand, and we see a strong opportunity to scale quickly across the Phoenix region.”

Why Arizona is a sweet spot for bubble tea

With year-round sunshine, growing awareness around bubble tea, and limited direct competition, Arizona offers fertile ground for Gong cha’s expansion. More than 22% of the state’s population falls between ages 15 and 29 — Gong cha’s core audience — making the state especially attractive for long-term success. High population density and strong brand interest in the Valley add to the opportunity.

Part of a broader plan for U.S. growth

The Arizona launch is part of Gong cha’s wider plan to reach 500 U.S. locations by 2028. The brand’s continued growth across key regions reflects increasing demand for premium bubble tea experiences, and Gong cha’s ability to deliver with consistency and flair. For more information, visit gongchausofficial.com.