Black Paper Party celebrates representation and joy with new 2025 holiday collection
Black Paper Party, the Black woman–founded brand redefining holiday representation through vibrant design and heartfelt storytelling, recently announced the launch of its 2025 Holiday Collection available this year at Macy’s, Walmart and Family Dollar, as well as online.
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Original designs inspired by Black family traditions
Continuing its mission of “Wrapresentation,” Black Paper Party once again brings authentic, joy-filled depictions of Black culture to festive gifting and home décor proving that inclusivity and style can shine side by side in the holiday aisle.
This year’s collection features all-new wrapping paper, gift bags, stockings, ceramics, door clings and activity set inspired by the vibrancy of Black family traditions. Each design is original, not a recolored version of traditional motifs, and intentionally celebrates the richness of the Diaspora through characters and patterns crafted by Black artists.
“Our characters and patterns are rooted in real stories and experiences,” says Madia Willis, CEO of Black Paper Party. “From kids in hot cocoa mugs to nutcrackers with grillz, each design carries the soul of our community.”
Now available in stores and online
The full 2025 collection, including exclusive and limited-edition pieces, is now available at BlackPaperParty.com with select collections at Walmart, Macy’s and Family Dollar. The brand’s website also features apparel, accessories and home goods for year-round celebration.
What’s new this year for Black Paper Party wrapping collections
● Walmart: The 12 Days of Christmas/Nile Noel Collection features wrapping paper, stockings, and door clings that blend modern elegance with ancestral pride. The festive designs, infused with prints inspired by African textiles and symbols of unity, celebrate family, tradition and joy.
● Macy’s: Returns with a sparkling selection of premium wrapping paper featuring three standout trends: Rich Auntie Vibes, Pure Jubilee and Holiday Royale. Rich Auntie Vibes, a fan-favorite from 2024, brings back everyone’s favorite Aunt Holly, who Is Single All The Way and Ready To Jingle All The Way. Pure Jubilee debuts as the 2025 evolution of that collection, giving a nod to Aunt Holly’s “soft life” era with luxe, serene tones and elegant details. Rounding out the trio, Holiday Royale offers a Wes Anderson–inspired travel aesthetic featuring the beloved Klaus Family in whimsical, storybook-style designs.
● Family Dollar: Brings holiday cheer home with affordable metallic wrapping paper featuring playful winter characters and heartwarming scenes that capture the simple joys of the season.
“Every retail partnership reinforces that representation sells and that shoppers want to see themselves reflected in the joy of the season,” says Jasmine Hudson, chief merchandising officer of Black Paper Party.
To learn more, visit blackpaperparty.com.
