Vivili Hospitality Group, the Prescott-based restaurant group known for redefining Northern Arizona’s food culture, is bringing its signature approach to hospitality to Downtown Phoenix with a $4 million multi-concept investment near Roosevelt Row at First and Portland streets. Construction is underway on new Phoenix restaurants, Hero, PIZZANISTA!, and Bar Saint Bruno, with the first opening planned for early 2026.

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A Prescott success story expands south

The expansion marks the next chapter for founder Skyler Reeves, whose people-first philosophy has turned Vivili into a regional success story built on community, consistency, and genuine connection. Vivili employs more than 125 people across five thriving restaurants: La Planchada, The Barley Hound, Rosa’s Pizzeria in Downtown Prescott, Rosa’s Pizzeria in Prescott Valley and Taco Don’s. Reeves also founded The County Seat, which he sold to a new operator earlier this year. Together, these concepts have helped establish Prescott as one of Arizona’s most talked-about small-town dining destinations.

Three new concepts coming to Downtown Phoenix

Reeves and his team are bringing that same spirit south with three distinct hospitality concepts. Hero will be located on First and Roosevelt Streets in Downtown Phoenix, while PIZZANISTA! and Bar Saint Bruno will debut directly across the way.

Hero, a 2,800-square-foot Italian restaurant with an additional 2,500-square-foot patio, celebrates handmade pasta, timeless cocktails and genuine hospitality. Designed as a lively neighborhood spot, it blends the energy of an Italian trattoria with the warmth of a local favorite.

PIZZANISTA!: LA’s cult-favorite slice shop comes to Phoenix

PIZZANISTA!, a 1,200-square-foot fast-casual pizza shop that serves slices and pies, comes to Arizona through a collaboration with legendary skateboarder Salman Agah, founder of the original PIZZANISTA! in Los Angeles’ Arts District. Known for its cult following and creative partnerships with brands like Vans and Thrasher Magazine, the Phoenix location channels the concept’s street-culture roots with quick and casual indoor seating, and limited-edition merch drops, pop-ups and art-driven events that reflect Roosevelt Row’s creative energy.

Bar Saint Bruno: a moody, late-night cocktail bar

Bar Saint Bruno, a 1,600-square-foot late-night cocktail bar tucked behind PIZZANISTA!, was inspired by one of Reeves’ late industry mentors. The moody, intimate space is designed for conversation and connection, serving classic cocktails made with care in a setting that feels familiar from the first visit.

“Downtown Phoenix just feels real to me,” Reeves says. “I’ve had a place here for years now, and I spend a lot of time walking around, meeting people, seeing how much heart this area has. I didn’t want to parachute in; I wanted to build something that belongs here. Hero, PIZZANISTA! and Bar Saint Bruno are places for the neighborhood, not just in the neighborhood.”

Design + Culinary Collaborations

Vivili has partnered with John Sofio and award-winning Built Inc. to design and MCI Builders to build all three concepts. Both firms bring extensive experience in hospitality projects and have been key collaborators in translating Vivili’s creative vision for Phoenix. Reeves also partnered with long-time friend and the “Godfather of the LA cocktail scene,” Vincenzo Marianello, to collaborate on the cocktail program, and tapped Yuji Iwasa to lead as culinary director and develop the food menu for Hero.

To learn more, visit viviligroup.com